Diploma in Content and Creative Writing

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Diploma in Content and Creative Writing

This comprehensive Diploma Programme in Content and Creative Writing is designed for aspiring writers, content creators, and communication professionals who wish to master the art and craft of impactful writing across various formats and platforms. The programme blends the fundamentals of creative expression with the practical demands of content production in today’s digital age.

Key Information

Duration
1 Year
Programme Code
ST7901
Mode of study
Full time
Campus
Vidyavihar - Mumbai
Institute
Faculty of Languages and Literature

Programme Outcomes

  • Demonstrate Proficiency in Writing Techniques: Apply diverse writing styles and techniques to produce compelling creative and content-driven pieces.

  • Craft Original and Engaging Content: Generate well-structured, clear, and imaginative content tailored to specific audiences and platforms.

  • Develop Storytelling Skills: Utilize narrative techniques, character development, and descriptive language to enhance storytelling across genres.

  • Master Grammar, Syntax, and Editing: Proofread and edit written content to ensure grammatical accuracy, coherence, and stylistic consistency.

  • Adapt Writing for Various Media Formats: Create content suitable for print, digital, social media, blogs, and multimedia platforms, adapting tone and style accordingly.

  • Conduct Effective Research and Fact-Checking: Integrate accurate information and credible sources to enhance the quality and credibility of written work.

  • Apply Creativity to Professional Writing Contexts: Balance creativity with strategic messaging in marketing, branding, and storytelling projects.

  • Analyse and Critique Written Works: Evaluate and critique peer and published works to identify strengths, weaknesses, and areas for improvement.

  • Employ Ethical Writing Practices: Demonstrate awareness of plagiarism, copyright issues, and responsible content creation.

  • Build a Diverse Writing Portfolio: Compile a professional portfolio showcasing skills in creative writing, content development, editing, and proofreading.

Differentiators

  • Multilingual Delivery: This unique programme is taught in English, Hindi, Gujarati, and Marathi, making it accessible and inclusive for a wide range of learners. Students can choose to learn and express themselves in the language they are most comfortable with, ensuring a richer and more meaningful educational experience.

  • Creative Writing Modules: Fiction, non-fiction, poetry, script writing, storytelling, and narrative techniques form the core of creative development.

  • Content Writing Modules: Training in digital content creation, blogging, SEO writing, social media content, branding, and professional communication tailored for media, marketing, and corporate sectors.

  • Workshops & Mentorship: Regular interactive workshops with industry experts, published authors, and content professionals to provide real-world insights and guidance.

  • Use of Advanced tools : Learn to use Advanced tools like AI tools, Grammar tools, etc.

  • Project-Based Learning: Emphasis on hands-on writing assignments and a capstone project that helps students build a strong portfolio.

  • Internship and On job training: Students will be encouraged to take up internships and get on job training and industry experience.

Career Option

Programme will be well-equipped for careers in journalism, advertising, publishing, screenwriting, blogging, corporate communication, and freelance writing.

Curriculum

Duration: 1 Year (2 Semesters)

Total Credits: 40

Eligibility: HSC or equivalent examination

Note: Students who are without domain knowledge will be counselled individually.

Mode of Instruction: English

Note: Students are encouraged to write their assignments in the language of their choice {Hindi/ Marathi / Gujarati / English}

Semester I Semester II
Fundamentals of Creative Writing Copywriting and Advertisement
Technical Writing (elective) Skill of Translation in Media (elective)
Feature Writing (elective) Content Writing for Digital Media
Technology and Creative Writing Adaptation of Literature into Media
Editing, Proofreading and Ethics of Writing Build a Career as a Content Marketer / Writer
Editing, Proofreading and Ethics of writing Project on Creative Writing

Programme Coordinator

Ms. Kruttika Bhosale

Assistant Professor - German, Faculty of Languages and Literature, SVU

kruttika.b@somaiya.edu